5 Mistakes Coaches make When Creating a Course

When is the right time to create a course? How do I price my course? How do I advertise for it? (clue; you don't.)

Creating and launching an online course.

The course is beautiful, organized, informative, and resourceful. (past PIVOT participant)

7 Mistakes to Avoid When Creating your online Course

In this blog, you will learn what mistakes to avoid when creating your online course. Creating and launching a coaching program deserves serious thought and consideration, as the benefits are huge; consider the potential extent of impact and time vs one-on-one coaching.

Engaging in launching the right way can make all the difference to the success of your course. So let's dive right in;

Mistake # 1; They advertise for their course.

Yup. That's a mistake. Knowing how to invite strangers into course participants is a skill that takes strategy and cutting-edge-know-how. Once you've figured out certain questions, you will ensure a smooth sales process that does not involve an advert campaigning for your course.

Heading #2: They undercharge.

Yes, I know you are wanting to make this affordable to all. And if you want to create a cheap course, you can. What you want more than anything is that people should come in and actually make real shifts.

You want to sell a course, but more than this, you want your people to really enhance their lives. Bearing the latter in mind as you go about creating your program, enables you to finetune and structure your offer, as a high ticket coaching program.

Mistake #3: They sell a course too early on in their coaching career.

I'd suggest you first practice your coaching on at least 10 clients before thinking of packaging a course.

Too early may also mean before you understand how to bring people in. You may be inclined to spread the word in magazines, with expensive adverts stating you are running a course. In my experience as a coach, and working with many coaches, I have found this to be an inviting desperate measure, though ineffective in almost all cases.

It's 80/20 here. 80% thought, strategy and aligned mindset. The action should feel smart, clear, calm, concise and gentle.

Mistake #4: They don't get it done.

I didn't get my course done for a mighty long time. I'd heard of preselling and still, it was the chicken or the egg, because I didn't want to invite in a client and then be super pressured to have the course prepared.

I actually took over a year to prepare the course. This was no chilled quick thing. A lot of trust; devoting time, energy, focus and expertise into creating a package that only in my mind's eye at that point, were people going to learn and benefit from.

If the time is ripe for you to package your coaching into a program, then please know, there is a way to do it. Trust, see the end vision in your mind's eye and get started. PIVOT has a module entitled Digital Course Academy, devoted to getting that coaching program out there into the world.

Mistake # 5; They don't have a singular sales process to get people in.

It is understandable why coaches will procrastinate creating a program when they are fearful of how to get enough people to come.

This is why I created PIVOT. It removes all the guesswork. Coaches experience shifts in their thinking, continuously unblocking blocks that invariably come up. You may want to first learn the bit about how to get people into your coaching, and once you have gotten comfortable with that, then it's worth creating a course that can invite many more of your people to uplevel their lives.

Conclusion;

If you are a coach, or have a program you have created and sold, there are remarkable smart ways for you to expand on that and brush this up. PIVOT will give you new vistas, grant you renewed direction and clarity as you continue to spread the word about the work you do and serve the clients in the way that only you know how.