The secret of the inverted sales funnel. How to grow your coaching practice; steady and stable.
- Nechama Miriam Steinhaus
- Jan 12
- 2 min read
Updated: Jan 19

As a professional coach, you aim to fill your schedule with ideal clients. And when that schedule has too much space, you may begin to feel a little antsy and are tempted to throw your focus into receiving more clients.
To that end, you invest much time and money into marketing experts and researching, connecting and advertising in the hope that you will fill all your slots and then some.
The ultimate sales funnel. Let's go!!
Slow down, my friend.
If you are serving even one client at the moment, I have a different kind of direction for you.
Throw your all into the clients you are serving right now.
Go deep into maximising your role to ensure their success.
With every sales funnel, we begin by attracting large crowds. At every stage of the process, we lose people. For example, you send an ad that is read by 10000 persons. That ad has a link inviting people to check out your opt in page. Only a percentage of those 10,000 will click on that link.
On the opt-in page you invite visitors to register for a free class. Again, only a percentage of visitors will do so.
And so on and so forth.
Hence the name "Sales Funnel"
However.
What if you can flip over this funnel?
Start with the narrow opening and from there, have it generate? to more and more and more people!
This is what we do when we concentrate on that client that we are now serving.
So.
Please don't skip this step.
We don't want clients coming in for the sake of them coming in. We want to take them from the zero to hero journey that we know. We would be wise to reflect after each session and consider what they need to succeed.
Once a client is happy, they will naturally pass your name on to their family, neighbours and friends.
Contrary to our impatient thoughts, we are engaging in efforts for more, whilst we focus on serving our current clients.
Sometimes, in our eagerness to move on, we lose sight of what we currently have. Now you know, that as you serve your 1, 2 or 3 clients, you are engaging in the sales process - going an inch wide, a mile deep and generating many more to come.
Why let the baby out with the bath water? If this is where you are at, relish it, appreciate it and go all in. This is you living in your mission.
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